Case Study: State Farm Insurance Representative Fred Saracino Engages Younger Audiences with Meris

State Farm Insurance Representative Fred Saracino launches emoji ads in 2018 with Meris

The customer, a State Farm insurance representative named Fred Saracino, wanted to distinguish himself in the competitive insurance market. His challenge was to connect with a younger demographic and encourage more regular policy reviews. The vendor, Meris, was engaged to develop a creative marketing solution.

Meris designed a fun series of advertisements for Fred Saracino that utilized emojis to capture attention and resonate with a younger audience. This approach aimed to educate consumers and remind them of the importance of regularly consulting with their insurance agent to keep policies updated. The solution successfully helped the customer stand out in the insurance space.