Case Study: Spinnerstown Hotel elevates its brand identity with Meris

Spinnerstown Hotel refreshes its brand with Meris in 2024

Spinnerstown Hotel, a historic hotel and dining staple in Bucks and Lehigh Counties, sought to modernize its brand while honoring its heritage. They partnered with the vendor Meris for a comprehensive branding update to refresh their identity and marketing materials for a contemporary audience.

Meris delivered a modernized brand identity for Spinnerstown Hotel, creating a sleek new logo with a monogram and foundation date, and established full identity guidelines. The solution also included eye-catching mobile marketing, such as a custom-designed food trailer for their mobile "Brew Crew" service. This elevated branding unified the hotel's look across all touchpoints, solidifying its iconic status for both locals and tourists.

Spinnerstown Hotel