Case Study: Joe Jurgielewicz & Son boosts its brand with Meris

Joe Jurgielewicz & Son boosts brand identity with Meris after 80 years and 4 generations

Joe Jurgielewicz & Son, Ltd., a leading North American Pekin duck supplier, sought to evolve its brand identity and messaging to amplify its values of sustainability and animal welfare. The vendor, Meris, was engaged to provide them with a bold new voice and a fresh visual appearance.

Meris implemented a comprehensive branding solution that included a new brand book, direct mail campaigns, detailed sell sheets, and a modern website. The results were a confident and witty brand identity that reintroduced the company to the market across multiple channels. The new website, tastyduck.com, successfully blends modern design with culinary elements to house recipes and an online shop, furthering the company's refreshed brand presence.

Joe Jurgielewicz & Son, Ltd