Case Study: Culver Duck normalizes duck sales with Meris branding and digital design

Culver Duck launches cohesive duck brand experience in 2021 with Meris

Culver Duck, a food company, wanted to normalize duck as a routine poultry option for consumers and chefs. They engaged the vendor Meris to help them break out of their routine and overcome the challenge of making duck a more mainstream dinner choice.

Meris developed a comprehensive and friendly brand identity for Culver Duck. The solution included a full brand book, educational mailers with cooking tips, sales materials for their wholesale team, cohesive packaging, and a dynamic website. This work created an exciting and inviting brand experience designed to encourage purchases and make cooking duck a simple process for customers.

Culver Duck