Case Study: ArmRLite Rebrands and Modernizes with Meris

ArmRLite modernizes its brand and website with Meris, backed by a 20-year warranty

ArmRLite, a women-led manufacturer of overhead sectional and roll-up doors, sought to modernize and enhance its legacy brand identity. The company partnered with the vendor Meris for a comprehensive rebranding initiative to capture its unique qualities of durability, customization, and family.

Meris executed a complete rebrand from the ground up, which included a new logo, marketing communications guidelines, product messaging, sell sheets, and a major website overhaul. The new website serves as a key sales tool, allowing architects, businesses, and consumers to preview options. This refreshed identity successfully communicates ArmRLite's core brand pillars and provides a cohesive platform for national and international sales.

ArmRLite