Case Study: Siro increases close rates 25% with Merge

Siro increases close rate 25% with Merge

Siro, a sales enablement platform, faced the challenge of integrating with a wide array of CRM systems beyond major providers like Salesforce. Building and maintaining these long-tail CRM integrations was too resource-intensive for their team and would have diverted focus from their core AI product development. They turned to the vendor Merge and its Unified API for a solution.

Using Merge's Unified API, Siro quickly launched multiple CRM integrations, including with Microsoft Dynamics and Zoho. This solution provided bidirectional data sync and a seamless onboarding experience for customers via Magic Link. The integrations delivered significant results, helping Siro increase their close rate by 25% with companies using long-tail CRMs and turning integrations into a competitive advantage.

Siro