Case Study: Twine increases TAM by 200% with Merge

How Twine’s CRM integrations increased their TAM by more than 200%

Twine is an AI-powered product intelligence platform in Australia that helps product teams turn sales and customer conversations into actionable insights. As customer demand grew, Twine needed a scalable way to support many highly customized CRM integrations without diverting engineering resources from its core product.

Using Merge’s CRM Unified API, Merge Link, and Field Mapping, Twine added more than 20 CRM integrations in less than a week, including both major platforms and niche tools. With Merge, Twine expanded its TAM by more than 200% and says it saves at least $450k per year in engineering costs by avoiding ongoing maintenance and simplifying integration support.

Twine

Chris Manouvrier

Chief Technology Officer