Case Study: Snappy automates HR integrations and milestone gifting with Merge

How Snappy built dozens of HR integrations to automate gifting

Snappy, an all-in-one gifting company based in New York City, needed a better way to connect its gifting platform to HR systems so it could automate milestone gifts for onboarding, anniversaries, birthdays, and seasonal contractors. Without integrations, customers had to manually upload employee files, creating data gaps and the risk of missed gifts, while Snappy’s engineers were pulled away from core product work.

Using Merge’s HRIS Unified API, Snappy quickly integrated with platforms like Workday, ADP, and SAP SuccessFactors, while Merge’s Field Mapping and observability tools helped support teams manage integrations and tailor milestone logic. With Merge, Snappy improved data accuracy and real-time syncs, increased claim rates, reduced manual work for customers, and saved engineers countless hours to focus on product innovation.

Snappy

Ry Sullivan

Chief Product Officer