Case Study: Rilla closes more deals and accelerates CRM integrations with Merge

How Rilla used CRM integrations to bring in several hundreds of thousands of dollars in ARR within months

Rilla, a virtual ridealong software company, needed a way to integrate with customers’ CRMs so it could add contextual insights to appointment recordings. Its team started building these integrations in-house, but even relatively shallow CRM connections took weeks to complete, making it hard to support custom customer requirements at scale. To solve this, Rilla turned to Merge for CRM integrations.

Using Merge’s CRM Unified API, Rilla launched integrations with Salesforce, HubSpot, Zoho CRM, Pipedrive, and Microsoft Dynamics, along with webhook-based syncs and field mapping for customized CRM data. The result was much faster implementation—one week to get started and just a couple of hours to add new integrations—saving hundreds of engineering hours and helping sales reps close hundreds of thousands of dollars in new business within months, with the potential to drive millions more in sales.

Rilla

Christopher Martin

Co-Founder and CTO