Case Study: Parallel achieves 30% month-over-month new business ARR growth with Merge

How Merge’s accounting integrations help Parallel grow by 30% MoM in new business ARR

Parallel, a financial modeling platform for founders, needed to launch its MVP quickly with accounting integrations so users could connect their books and analyze burn, runway, and other key metrics. Instead of building integrations in-house or using another unified API, the team chose Merge to move faster and support customers’ accounting data needs.

Using Merge’s Unified API, Merge Link, and Common Models for accounting, Parallel launched QuickBooks and Xero integrations in about a week and automatically synced financial data into its product. The integrations helped Parallel grow new business ARR by 30% month over month, while also improving deal credibility and setting the stage for future HRIS integrations with Merge.

Paralle

Renato Villanueva

Chief Executive Officer and Co-founder