Case Study: BRM achieves a 20% higher close rate with Merge

How BRM uses Merge’s accounting and HRIS integrations to increase their close rate by 20%

BRM is an AI-powered collaboration tool for vendor management that needed to bring customers’ HRIS and accounting data into its platform to support vendor requests, payment tracking, spend analysis, and approvals. The team found that building these integrations in-house would require costly developer programs, significant engineering time, and ongoing maintenance.

Using Merge’s Unified API and Merge Link, BRM added 10+ HRIS integrations and accounting integrations such as NetSuite and Sage Intacct, along with flows for employee sync, approval routing, transaction import, and vendor spend tracking. With Merge, BRM saved hundreds of engineering hours each year, avoided hiring a full-time engineer for integrations, and improved its close rate by 20% year over year.

BRM

Fabian Frank

Chief Technology Officer and Co-founder