Case Study: Clockwork achieves clearer, more modern FinTech UX with Merge Development

Clockwork Web app improvement and website redesign for financial clarity

Clockwork, a company that automates financial planning and analysis, faced challenges with an overly complex web application and an outdated, static website. They engaged Merge Development for its FinTech expertise to improve the app's usability and to execute a complete website redesign to boost conversions and modernize their appeal.

Merge Development improved the web app's UX flows for better feature discoverability and redesigned the website with a unique, interactive design featuring a custom gradient palette and clock-themed animations. The client was highly satisfied with the clean visual style and improved navigation. Merge's work resulted in a preliminary doubling of website conversions post-launch and a product that successfully serves both financial experts and casual users.

Clockwork

Fady Hawatmeh

Chief Executive Officer