Case Study: Kroger achieves 35% time savings in marketing operations with MERGE Atlanta

Kroger saves 35% of marketing operations time with MERGE Atlanta

Kroger, a national grocery retailer, undertook a marketing transformation initiative to enhance efficiency and personalization. Their challenge was to transform their large, multi-brand, cross-channel in-house marketing agency on time despite the pandemic. They partnered with vendor MERGE to implement a solution using the Workfront platform, aiming to save 35% of the team's time spent on project management.

MERGE implemented a comprehensive work management solution focused on process design, technology, and integrations. This included designing intuitive workflows, utilizing Workfront as a central hub, and integrating with adjacent systems like a Digital Asset Management platform. The result was a successful 35% time savings in marketing operations workflows, allowing Kroger to redirect resources toward producing more personalized customer content.

Kroger