Case Study: Kraft Heinz saves $4 million annually with MERGE Atlanta's DAM solution

Kraft Heinz saves $4M annually with MERGE Atlanta

Kraft Heinz, a major food and beverage company, faced a significant challenge in managing its vast array of digital assets. After two previous attempts by other firms failed, the company brought in MERGE to create a centralized Digital Asset Management (DAM) solution to streamline asset access, minimize risk, and stop the inefficient recreation of lost materials.

MERGE conducted an in-depth analysis of Kraft Heinz's processes and implemented a tailored DAM system. This solution automated workflows and centralized control of assets, which had previously been stored at a high cost by external agencies. The results were substantial, saving an estimated 28,000 hours annually and between $2.2 to $4 million per year.

Kraft Heinz