Case Study: Kraft Foods achieves $4 million in annual savings with MERGE Atlanta's DAM solution

Kraft Foods saves $4 million annually with MERGE Atlanta

The customer, Kraft Foods, a leading multinational food and beverage company, faced significant inefficiencies in managing its vast array of digital assets, which was costing millions annually. After two failed attempts with other firms, Kraft engaged vendor MERGE to implement a centralized Digital Asset Management (DAM) solution to streamline asset access and minimize risk.

MERGE conducted an in-depth analysis of Kraft's processes and assessed multiple technology solutions before implementing a centralized DAM system with automated workflows. This solution saved an estimated 28,000 hours annually and delivered between $2.2 million to $4 million in annual savings by eliminating inefficient searches, reducing recreation of lost assets, and returning control of assets from external agencies.

Kraft Foods