Case Study: a major grocery retailer achieves 30% time savings with MERGE Atlanta's Adobe-powered email automation

a major grocery retailer scales personalized email production with MERGE Atlanta, saving 30% time

A major national grocery retailer faced the challenge of scaling its email production and personalization processes to meet high customer demand. They possessed valuable customer data but needed assistance to efficiently deliver the right message at the right time and to repurpose content. The retailer engaged MERGE to automate their new email process using the Adobe technology stack, including Workfront.

MERGE architected a solution that leveraged Workfront for campaign intake and approvals and used automation to connect Adobe Experience Manager Assets with Salesforce Marketing Cloud. This streamlined the entire content supply chain, enabling the efficient reuse of content modules. The solution resulted in a 30% time savings for the team and a 20% reduction in development time for multi-subject emails. MERGE empowered the client to execute 20 million personalized weekly email sends, each tailored to individual shopping habits.