Case Study: URBN transforms mobile shopping experiences with Mercury Intermedia

URBN scales mobile commerce across 1 to 7 person teams with Mercury Intermedia

URBN, a portfolio of global consumer brands including Urban Outfitters and Anthropologie, initially approached vendor Mercury Intermedia in 2014. Their challenge was launching an Android shopping app for Urban Outfitters without having any in-house Android developers on staff, and they needed to avoid expanding their team for this initiative.

Mercury Intermedia provided a full team for Android development and design, while also offering staff augmentation for URBN's iOS team. The solution included creating native shopping and checkout experiences, and later expanded to developing warehouse fulfillment systems for the Nuuly brand. This long-term partnership allowed URBN to scale its mobile retail presence across multiple brands and fulfillment centers, delivering sophisticated e-commerce solutions that drive revenue.

URBN