Case Study: Weetabix boosts LinkedIn engagement and followers with Mercieca

Weetabix grows LinkedIn followers by 200% with Mercieca

Weetabix engaged Mercieca to manage its LinkedIn channel with the challenge of boosting engagement and followers. The goal was to position the brand as a great place to work and showcase its commitment to sustainability and its talented, welcoming workforce.

Mercieca implemented a people-first content strategy, focusing on high-quality posts that highlighted the company's employees and culture. This solution grew Weetabix's LinkedIn audience by over 29,000 followers in seven years, a 200% increase, while achieving an impressive average engagement rate of 11%, more than double the industry benchmark. Mercieca's approach also consistently recruits over 400 new followers each month.

Weetabix