Case Study: Perfetti Van Melle boosts Halloween awareness with Mercieca's Fruittella Halloween Hotel campaign

Perfetti Van Melle drives 100+ organic Instagram posts with Mercieca

Perfetti Van Melle, a confectionery brand, faced the challenge of raising awareness for its Fruittella brand's new Alexa skill game among parents. They partnered with the vendor Mercieca to promote this unique Halloween countdown calendar innovation.

Mercieca created a physical pop-up event called the Halloween Hotel in London, bringing the audio game to life for influencers and their families. The solution included live entertainment, demonstrations, and highly Instagrammable activities. This approach, combined with a podcast sponsorship, generated over 100 organic content pieces with a 33% engagement rate and reached 91,758 impressions. Mercieca successfully translated the digital experience into an impactful real-world campaign.

Perfetti Van Melle