Case Study: Monster boosts retailer engagement and planogram downloads with Mercieca’s Sales Supercharged 5.0

Monster boosts retailer engagement with Mercieca, reaching 1.14M and 51K events

The energy drinks retailer Monster faced the challenge of elevating its long-running Sales Supercharged support initiative for its retail partners to maintain momentum in the fast-growing market. Mercieca was tasked with refreshing the campaign's look and communications platform to ensure retailers had the right tools to capitalize on the category's growth.

Mercieca implemented a modernized visual identity and launched a new, enhanced website featuring planograms, POS tools, and market trends. They amplified this with a multi-channel advertising and PR campaign. The results were significant, including over 4,800 unique website visitors, 765 planogram downloads, and a month-on-month user growth of 23.5%, demonstrating the initiative's continued industry impact.

Monster