Case Study: Mentos achieves Gen Z awareness and over 1 billion reach with Mercieca's Woody and Kleiny campaign

Mentos reaches over 1 billion people with Mercieca

The customer Mentos faced the challenge of raising awareness for its fruit flavoured gum amongst Gen Z, positioning it as a bold and adventurous choice. As a sponsor of Capital's Summertime Ball, Mentos tasked the vendor Mercieca with creating a buzz with fans on Wembley Way.

Mercieca's solution involved partnering with TikTok stars Woody and Kleiny to create authentic social content at the event. This approach secured over 50 pieces of national coverage, reaching an audience of over 1 billion, and achieved a 4% engagement rate on Instagram. Mercieca demonstrated its ability to generate significant publicity quickly, impressing the client with its agility and creative use of influencers.

Mentos