Case Study: Mentos Discovery boosts Gen Z buzz and trade awareness with Mercieca

Mentos Discovery reaches 112M with Mercieca

Mercieca was engaged by Mentos Discovery to develop and implement a comprehensive PR strategy for its 2024 product launch. The challenge was to drive strong awareness within the trade to secure listings while simultaneously building excitement for the new product among a Gen Z audience.

To meet this challenge, Mercieca executed a multi-faceted campaign beginning with an exclusive trade launch event. They amplified this with an immersive sampling day for retailers and a national media strategy anchored by a partnership with a Gen Z celebrity. The results for Mentos were significant, including 32 pieces of coverage with a total reach of 112 million and a highly-engaged social media collaboration that achieved 66.4k video plays.

Mentos Discovery