Case Study: Leverhulme Trade Charities Trust boosts bursary applications with Mercieca

Leverhulme Trade Charities Trust boosts applications 35% with Mercieca

Mercieca was engaged by the Leverhulme Trade Charities Trust (LTCT) to help raise awareness of its financial bursaries for trade families and to drive applications. The challenge was to create an integrated PR and advertising campaign that would refresh the charity's look and feel while effectively reaching its target audience in the grocery, convenience, and pharmacy sectors.

The solution from Mercieca included a comprehensive PR strategy, strategic media buying, and a complete creative overhaul with a new color palette, illustrations, and copy. This integrated approach successfully landed 45 pieces of coverage with a reach of over one million people. The campaign resonated strongly, resulting in a 35% increase in applications compared to the previous year.

Leverhulme Trade Charities Trust (ltct)