Case Study: Kellanova boosts Cheez-It UK launch with Mercieca's trade campaign

Kellanova launches Cheez-It with Mercieca and reaches 2.7M trade PR and advertising impressions

Kellanova, the snack and cereal giant, challenged Mercieca to create an unmissable trade campaign for the UK launch of the Cheez-It brand. The key objectives were to drive product trial, secure widespread retail distribution, and establish Cheez-It as a must-stock item for British retailers.

Mercieca executed a multi-channel campaign targeting trade buyers and retailers. This included an exclusive launch event, distributing thousands of interactive "Boom Boxes" that played the campaign jingle, a targeted trade press campaign with a bespoke website, and in-store community events with sampling. The vendor's approach generated significant trade reach and engagement. Results included over 2.7 million opportunities to see through trade PR and advertising, and the creation of a network of influential retailer brand ambassadors.

Kellanova