Case Study: Illva Saronno celebrates Disaronno’s 500-year legacy with Mercieca’s trade and consumer PR campaign

Illva Saronno drives 5M reach for Disaronno’s 500-year celebration with Mercieca

Mercieca worked with Illva Saronno, the company behind Disaronno, to celebrate the brand's 500-year legacy. The challenge was to create high awareness for this milestone across both trade and consumer audiences in the UK through a coordinated campaign.

The solution involved a multi-channel campaign including trade and consumer PR, influencer marketing, events, and paid advertising. Mercieca organized media announcements, influencer events in London, and a press trip to Rome, all centered on Italian culture and Disaronno cocktails. The results included 64 pieces of trade and consumer PR coverage with a 5 million reach, 87 organic social posts with a 654k reach, and paid influencer activity generating 6k engagements and a 232k reach.

Illva Saronno