Case Study: Hospitality Action refreshes its brand and boosts awareness with Mercieca

Hospitality Action launches new brand in June 2019 with Mercieca

Hospitality Action, a charity for the hospitality trade, faced the challenge of low awareness among industry workers, many of whom did not even identify as being part of hospitality. With a transient workforce, the charity struggled to communicate its role in helping those with mental health issues, addiction, and financial difficulties. Mercieca was engaged to provide a brand refresh to address this.

Mercieca developed a new brand positioning, "We've got you," and created a visual language using genuine people from across the industry to put hospitality workers at the heart of the brand. The new identity was launched at a key event and rolled out across media and social channels. Mercieca's work resulted in an overwhelmingly positive response, with new suppliers and venues supporting the charity to drive awareness, donations, and involvement in new initiatives.

Hospitality Action