Case Study: Echo Falls drives a 15% sales uplift with Mercieca's integrated GK Barry campaign

Echo Falls drives 15% sales uplift in 2 months with Mercieca

The customer Echo Falls, a wine brand, faced the challenge of rapidly launching a limited-edition product collaboration with creator GK Barry to drive sales and buzz among Gen Z within a tight two-month window. They partnered with the vendor Mercieca to execute a high-impact, integrated campaign.

Mercieca delivered a full campaign spanning creative, PR, social, and events, centered on the insight that Echo Falls fuels friendships. They leveraged the creator's authenticity and partnered with The Girlies Guide for a launch event. Mercieca's work generated over 532 million impressions from PR, significant organic social reach, and a 15% sales uplift, with strong trade media coverage.

Echo Falls