Case Study: Chupa Chups boosts Halloween engagement with Mercieca’s TikTok campaign

Chupa Chups earns 1M views and 6.6% engagement with Mercieca

Mercieca partnered with Chupa Chups to tackle the challenge of positioning the brand's lollipops as the ideal Halloween treat for families with young children. The goal was to stand out during the key confectionery season by leveraging Chupa Chups's bespoke TikTok filters and building a strong emotional connection with the target audience.

To solve this, Mercieca developed the Chupa Chups SOS (Save our Screams) campaign, tapping into the common parental stress of last-minute Halloween preparations. They enlisted six TikTok creator families to produce content showcasing the brand's filters and offering SOS boxes filled with Halloween essentials and lollipops. This content was timed for peak urgency just before Halloween. Mercieca's campaign achieved strong results, generating over 1 million views, 85,000 likes, and an above-average engagement rate of 6.6%.

Chupa Chups