Case Study: Alpen Delight boosts awareness and trial with Mercieca’s 'Moments of Delight' launch campaign

Alpen Delight samples 48K products with Mercieca

Mercieca was engaged by Alpen Delight, a consumer brand, to develop an overarching creative strategy and launch its new product line of Alpen Delight bars with impact. The challenge was to build significant awareness and drive product trial for the new offering.

The solution implemented by Mercieca was the creative platform 'Moments of Delight'. This included partnering with a brand ambassador for experiential activations, guerrilla sampling, and a product sampling partnership that distributed 40,000 samples. The results were substantial, with Mercieca's campaign generating 830 million in reach, 51 pieces of media coverage, and a total of 48,000 product samples distributed.

Alpen Delight