Case Study: Accolade Wines boosts trade share of voice with Mercieca

Accolade Wines wins 228 pieces of coverage in 6 months with Mercieca

Accolade Wines appointed Mercieca to manage its trade communications during the Covid pandemic. The challenge was to increase the company's share of voice versus competitors and position it as a leader in the wine category through insights and category delivery.

Mercieca implemented a proactive PR strategy, securing coverage for key brand news, new product development, and major appointments. They also focused on sustainability initiatives and securing features in trade publications. As a result, Mercieca delivered 228 pieces of coverage, achieved a PR value of over £650,000, and secured the highest share of voice in trade features for Accolade Wines.

Accolade Wines