Merchant Agency
28 Case Studies
A Merchant Agency Case Study
Verde Clean Fuels, a clean fuels technology company, sought to raise its profile as a key player in the energy transition and build credibility with investors and partners. To meet this challenge, they engaged the vendor, Merchant Agency, for a comprehensive marketing and PR programme.
Merchant Agency first established Verde's brand positioning and developed a new website. They then executed a strategic PR campaign that included media interviews, thought leadership articles, and social media activity. This effort generated widespread coverage, reaching an audience of over 17 million. The measurable results included a 597% surge in website traffic and a 441% growth in Verde's LinkedIn community.