Case Study: Tricon Energy strengthens global stakeholder communications with Merchant Agency

Tricon Energy boosts stakeholder engagement with Merchant Agency

The customer, Tricon Energy, an industry leader in global petrochemical trade, faced the challenge of consolidating its global stakeholder communications into a single, unified website to address the needs of its international audience. To grow its reputation and build better relationships, it partnered with the vendor, Merchant Agency, on a digital strategy and web design initiative.

Merchant Agency conducted in-depth discovery and research to understand Tricon's various stakeholders, then designed and developed a new search-engine optimized website based on UX best practices. The solution also included developing Tricon's visual identity and managing its internal newsletter. As a result, Merchant Agency delivered an elevated online presence that reflects Tricon's growth and ambition, attracting new business and creditors, while the dynamic new web presence increased stakeholder engagement and supported talent acquisition.

Tricon Energy