Case Study: Rackspace Technology achieves $250M in new revenue with Merchant Agency's digital strategy

Rackspace Technology drives $250M in new revenue with Merchant Agency

Rackspace Technology, a leading provider of managed cloud services, faced a challenge with its SEO efforts. Their teams were working in siloes, requiring a centralized strategic approach to improve operational efficiency and drive revenue growth. They engaged Merchant Agency to build a new digital strategy.

Merchant Agency implemented a comprehensive SEO strategy focused on both long-term and short-term ROI. This included facilitating workshops and training for over 20 global teams to embed a digital-first approach, improving search engine positioning with richer content. As a result, the program directly attributed $250 million in new revenue within 12 months and achieved a 61% increase in overall keyword indexation.

Rackspace Technology