Case Study: Mackoy achieves 15% revenue growth and 2,275% candidate interest with Merchant Agency

Mackoy boosts revenue 15% with Merchant Agency

The customer, Mackoy Ltd, a leading supplier of groundworks and civil engineering services, faced the challenge of improving its brand positioning and digital presence to convey its scale and secure new contracts with major housebuilders. The vendor, Merchant Agency, was engaged to help strengthen the brand and online presence to engage a wider B2B audience.

Merchant Agency created a new cohesive brand identity, launched a PR and comms campaign in industry media, and built a new responsive website with keyword-rich content. The results included new contract wins worth £23 million, a 417% increase in career page traffic, and a 2,275% surge in candidate applications, significantly driving the client's commercial growth.

Mackoy Ltd