Case Study: Gleeds achieves a unified global website and faster recruitment with Merchant Agency

Gleeds transforms 15 sites into one localised website with Merchant Agency

The customer, Gleeds, a leading global property and construction consultancy, faced the challenge of consolidating its 15 separate websites to create a unified and consistent brand voice across its global markets. The vendor, Merchant Agency, was engaged to help build a personalized experience for Gleeds' international stakeholders.

Merchant Agency consolidated the 15 sites into one centralized website with localized content delivery based on a user's IP address. They also integrated a third-party resourcing application to create a new online portal. The solution provided streamlined global communications, better stakeholder engagement, and a faster recruitment process across Gleeds' 79 international offices.

Gleeds