Case Study: Castleton Commodities International boosts brand awareness and reputation with Merchant Agency

Castleton Commodities International ranks page 1 for all key brand terms with Merchant Agency

Castleton Commodities International LLC (CCI), a leading global energy commodities merchant, faced a challenge where its outward-facing materials and digital touchpoints did not reflect its entrepreneurial spirit, which was negatively impacting talent acquisition, investor relations, and overall engagement.

The vendor, Merchant Agency, enhanced CCI's brand perception by creating a modern brand experience across numerous touchpoints. This increased visibility through advanced SEO, ranking the company on page 1 for all key brand terms. The solution helped attract new talent, improve competitive digital share, and position CCI as a market leader.

Castleton Commodities International LLC