Case Study: Philips achieves faster public tender discovery with Mercell

Creating a growth pipeline for Philips in Denmark

Philips, a major player in health science, faced the challenge of manually searching numerous tender platforms for public sector contracts in Denmark, a process that was time-consuming and risked missing valuable opportunities. To address this, they partnered with vendor Mercell and implemented its Discover product to automate the search for relevant tenders.

Mercell’s solution used a tailored search agent with specific keywords and business codes to scan the entire Danish public market, automatically delivering matching tenders directly to Philips’ inbox the day they were published. This automation freed up Philips' tender specialists from searching, allowing them to focus on strategic evaluation, competitive research, and writing better offers. As a result, Philips gained more preparation time than competitors and ensured they never miss potential multi-million-euro contracts, turning the public market into a streamlined pipeline for growth.

Philips

Trine Damø

Key Account Manager