Case Study: French Connection achieves 5-7% sales uplift with Mercaux

How Mercaux Enabled the In-Store Digital Experience

French Connection, the UK fashion retailer, wanted to improve the in-store shopping experience, empower store associates with better product knowledge, and connect store operations more closely with online channels. To address this challenge, Mercaux supported its “Digital Connect” initiative with a tablet app for sales staff, self-service kiosks for customers, and a web portal for head office.

Mercaux implemented the solution quickly, integrating with French Connection’s systems in two weeks and launching within four weeks. The rollout delivered a 5–7% sales uplift in pilot stores, improved product knowledge and associate engagement, enabled real-time HQ-store communications, and captured lost sales through online orders and alternative recommendations.

French Connection

Simon Donoghue

MD of Retail and Ecommerce