Case Study: United Colors of Benetton achieves double-digit in-store sales uplift with Mercaux

Benetton, Double digit uplift in Store sales

United Colors of Benetton wanted to increase in-store sales and improve the customer experience by helping sales staff become more knowledgeable and effective. To support this, the retailer worked with Mercaux, using tablets and iPods with the Mercaux app to equip store associates with better customer-facing tools.

Mercaux provided real-time stock visibility, cross-sell suggestions, alternative products, full outfit recommendations, and store operations guidance from HQ. The results included an 8–14% uplift in sales within the first month after launch, fast adoption by store staff, and more streamlined, simplified store operations.

United Colors of Benetton