Case Study: ATU Duty Free achieves scalable leadership development with Mentorink

Atu Selects Mentorink to Empower Their Workforce

ATU Duty Free, a major retailer operating in airports across eight countries, faced significant challenges in developing its geographically dispersed leaders and employees. Their HR team struggled to effectively distribute leadership values and knowledge from their "Be the Breath" program, with logistical hurdles and high costs preventing organic communication and experience sharing. To address this, they turned to the vendor Mentorink to implement a structured online mentoring solution.

Mentorink provided a systematic, online mentoring platform that enabled ATU Duty Free to quickly launch a tailored program at a low cost. The solution facilitated trusted one-to-one relationships between employees in different locations, provided guided and result-oriented meeting structures, and allowed for easy progress monitoring. As a result, Mentorink helped accelerate individual and organizational development, successfully penetrated internal knowledge across the company, and earned recognition for meeting EMCC Turkey Mentoring Standards, all while making the process significantly easier and more affordable to manage.

ATU Duty Free

Zeynep Derya Levent

HR and Retail Institute Director