Case Study: Nike Active achieves a user-centered co-working brand and intuitive web presence with MentorEase

Nike Active - Customer Case Study

Nike Active engaged MentorEase to help pivot its co-working paradigm and accelerate user-centered innovation. Faced with the need to iterate quickly on affordances, personas and pair-programming workflows, Nike Active hired MentorEase to provide Branding, Print Collateral, Web Design and Digital Strategy to create an intuitive prototype and more coherent market presence.

MentorEase implemented a cohesive brand refresh, redesigned the web experience, produced supporting print collateral, and shaped a digital strategy that aligned personas and rapid iteration practices. The work delivered an intuitive prototype and clearer go-to-market messaging, streamlining Nike Active’s product iteration and stakeholder alignment and positioning the brand for faster prototyping and increased earned-media potential—results driven by MentorEase’s integrated services.

Nike Active