Case Study: Wales & West Utilities modernises its website with Mentor Digital

Wales & West Utilities boosts organic visibility with Mentor Digital

Wales & West Utilities, a gas supplier for 7.5 million customers, needed to update their vital public-facing website following a company rebrand. They partnered with their long-term digital provider, Mentor Digital, to migrate the site's content and apply a new, more modern and accessible brand identity across the digital property.

Mentor Digital approached the project by auditing content and then designing and developing a suite of new components, including an updated hero banner and optimized navigation. They executed a phased rollout to ensure continuous access to core services. As a result of this work with Mentor Digital, the website saw year-over-year increases in organic visibility, organic traffic, and total users, significantly improving the user experience and search rankings.

Wales & West Utilities