Case Study: Tree Aid boosts donations and e-commerce with Mentor Digital

Tree Aid boosts donations with Mentor Digital’s new Umbraco site and tree-growth stats

Tree Aid, a Bristol-based charity that helps communities in Africa grow trees for nourishment and income, needed considerable improvements to its website's design and navigability to drive donations. They partnered with Mentor Digital for a new CMS, powered by Umbraco, and a redesign focused on enhancing the user experience.

Mentor Digital implemented a highly polished, image-led design with interactive features like an animated donation slider and statistics to clearly communicate impact. The solution included Stripe integration for payments and Raiser's Edge for shop management. The result was a seamless user experience that successfully encouraged contributions, with the client's Communications Manager praising the site as better than a much larger charity's.

Tree Aid