Case Study: Videojet Technologies improves brand performance with Mentionlytics Share of Voice

Videojet Technologies improves brand performance with Mentionlytics Share of Voice across 135 countries

Videojet Technologies, a global leader in product identification, faced the challenge of assessing and improving its brand performance across multiple highly competitive regional markets. To create data-driven strategies, Global Brand Manager Melis Celebi turned to Mentionlytics to measure their online Share of Voice and benchmark against local and global competitors.

Using Mentionlytics' Share of Voice (SoV) metric, the solution provided a granular view of brand performance by country and tracked competitor activities. This enabled Videojet's team to focus their marketing efforts strategically on specific regions, resulting in a demonstrable increase in their Share of Voice month by month and improved overall brand growth.

Videojet Technologies