Case Study: OASIS Optimisation extracts 160,000+ accommodation reviews in under a week with Mentionlytics

Oasis Optimisation extracts 160,000+ reviews in under a week with Mentionlytics

Oasis Optimisation, a South Africa-based research and analytics consultancy, was tasked by a tourism ministry with mapping visitor experiences across an entire country's accommodation sector. The challenge was to find and extract thousands of hotel reviews in different languages at a regional level, a task for which traditional web scrapers or primary research were too unreliable, costly, and time-consuming. To overcome this, they turned to the social media and review monitoring tool Mentionlytics.

Using Mentionlytics, Oasis Optimisation extracted over 160,000 reviews and social media mentions from across the web in under one week. This data was then used for custom topic modeling and analysis, allowing them to deliver a complete proof of concept benchmarking the country's hotels against competitor destinations within a total of five weeks. The project provided the ministry with actionable insights and gave Oasis a standardized, repeatable workflow for review intelligence that can be adapted for future clients and industries, all built on the rapid data extraction capabilities of Mentionlytics.

Oasis Optimisation