Case Study: Impact & Emotions improves sports social media monitoring with Mentionlytics

Impact & Emotions boosts engagement by up to 70x with Mentionlytics

Impact & Emotions, a German-based agency specializing in sports sponsorship and image management, faced the challenge of monitoring the vast and noisy social media landscape for their clients. Standard platform searches and other tools offered limited results, making it difficult to get a complete picture of online conversations and identify potential crises quickly. They turned to Mentionlytics for its social media monitoring and listening services.

Using Mentionlytics, the agency overcame platform limitations with custom Facebook panels and keyword tracking. The solution provided powerful sentiment analysis and global crisis management tools, including custom alerts and a real-time world map to track buzz geographically. The results were significant; the agency quantified that up to 90% of posts and 80% of engagement came from earned media, and they gained the insights needed to understand the "why" behind consumer behavior for their clients.

Impact & Emotions