Case Study: famille builds Community Listening insights with Mentionlytics

Famille uncovers 5-channel community voices with Mentionlytics

famille, a UK-based sustainable marketing and communications agency, faced the challenge of helping housing developers understand nuanced community sentiment. They found that loud, negative voices were dominating the conversation, while quieter, curious, and neutral community members were going unheard. To move beyond this noise, they needed a more robust tool than free alternatives and chose Mentionlytics for its social listening capabilities.

Using Mentionlytics, famille built a new service called Community Listening. The solution provided reliable multi-channel tracking, historical data, and filtering to surface genuine local concerns. This allowed them to deliver data-driven, actionable recommendations to clients, shifting communications from assumption to evidence. As a result, famille established Community Listening as a core, differentiated service that provides clients with early warnings of emerging concerns before they escalate.

Famille