Case Study: Electra Hotels and Resorts boosts social media engagement and brand reputation with Mentionlytics

Electra Hotels and Resorts boosts total mentions 57.9% with Mentionlytics

Electra Hotels and Resorts, a long-established hospitality group, faced significant challenges in monitoring its brand reputation and managing conversations across its many social media accounts and the web. Their existing social media monitoring tools failed to provide the necessary data coverage and features for effective team collaboration and reputation management, prompting their search for a new solution. They began a free trial with Mentionlytics to address these issues.

Mentionlytics provided a comprehensive social listening solution that delivered maximum data coverage, including a personalized feature for tracking Google Reviews. The platform enabled better team collaboration through a shared dashboard and task assignment, improved campaign analysis with custom reports, and offered crisis alerts via its Social Intelligence Advisor. Using Mentionlytics, Electra Hotels achieved a 57.9% increase in total mentions, a 46.3% rise in positive sentiment, a 22.4% boost in total engagement, and significantly improved workflow and team collaboration.

Electra Hotels and Resorts