Case Study: Customers.ai boosts brand awareness with Mentionlytics

Customers.ai boosts brand mentions 42% with Mentionlytics

Customers.ai, a B2B marketing and sales platform, faced the challenge of measuring the effectiveness of its brand awareness campaigns, such as its Ad Universe Summit. The company needed a reliable way to track online visibility and audience perception to see if its efforts were paying off. To solve this problem, they turned to the social listening tool Mentionlytics.

By implementing Mentionlytics, Customers.ai was able to automatically monitor brand mentions and sentiment across all major social media platforms. The solution delivered impressive results, including a 42% increase in brand mentions, a 38% increase in social reach, and a 728% increase in social engagement. Mentionlytics also helped the company identify valuable earned media opportunities and industry influencers for potential collaboration.

Customers.ai