Case Study: ContentCal grows brand awareness and share of voice with Mentionlytics

ContentCal grows before $100M Adobe acquisition with Mentionlytics

ContentCal, a content marketing and social media management tool, faced the challenge of entering a saturated B2B SaaS market dominated by established players like Hootsuite and Buffer. As a newcomer, the company struggled with a lack of customer trust and minimal online buzz. To overcome this, Director of Growth Andy Lambert turned to Mentionlytics, using its platform to measure their Share of Voice and understand the volume of conversations about their brand compared to competitors.

Using Mentionlytics, ContentCal gained data-driven insights that shaped a new growth strategy focused on organic social media and content marketing to spark online conversations. This approach, guided by Share of Voice metrics, helped build brand awareness and trust. The results were significant, culminating in ContentCal's rapid growth and eventual acquisition by Adobe for $100 million, a deal where the strong brand recognition played a pivotal role.

ContentCal